Project Spotlight
Built In Boys
Luxury joinery, done with precision.
Built in Boys is a high-end carpentry business specialising in bespoke joinery and beautifully finished interiors. Their work is meticulous, refined, and built to last — and their brand needed to reflect that same level of quality.
-
Move away from the typical trade aesthetic and create a brand that feels premium, timeless, and trustworthy, without tipping into overly corporate territory.
-
Designed a confident, refined logo that reflects precision craftsmanship
Built a clean, structured brand system suited to luxury residential and commercial work
Developed a neutral, textural colour palette inspired by natural materials
Created brand assets that work seamlessly across print, digital, and on-site use
-
Built in Boys now has a brand that matches the quality of their work. The new identity clearly positions them in the luxury space, helps them stand out from standard trade businesses, and supports their growth into higher-end projects.
