A blank white picture with no identifiable objects or scenes.
Stacked pieces of wooden corkscrews.
Gray baseball cap with an opening at the back and button on top, isolated on a black background.
A navy blue baseball cap with a white outline of three interlocking B's on the front.

Project Spotlight

Built In Boys

Luxury joinery, done with precision.

Built in Boys is a high-end carpentry business specialising in bespoke joinery and beautifully finished interiors. Their work is meticulous, refined, and built to last — and their brand needed to reflect that same level of quality.

  • Move away from the typical trade aesthetic and create a brand that feels premium, timeless, and trustworthy, without tipping into overly corporate territory.

    • Designed a confident, refined logo that reflects precision craftsmanship

    • Built a clean, structured brand system suited to luxury residential and commercial work

    • Developed a neutral, textural colour palette inspired by natural materials

    • Created brand assets that work seamlessly across print, digital, and on-site use

  • Built in Boys now has a brand that matches the quality of their work. The new identity clearly positions them in the luxury space, helps them stand out from standard trade businesses, and supports their growth into higher-end projects.

Logo with large white text reading "BUILT IN BOYS" and smaller text underneath saying "LUXURY ROBES & CABINETRY."