Line drawing of a layered cake decorated with flowers on a cake stand, with the text 'Jessie and Co. Cake Fest'
A purple arched sidewalk sign with white text reading 'Jessie and Co. Cake Fest' and a decorative illustration of a tiered cake surrounded by flowers and garden elements.
A circular logo with a light blue background displaying the text 'Cake Fest' in the center, with surrounding text reading 'Jessie and Co. Cake Fest'.
Beige tote bag with black and beige handles featuring a white silhouette of a woman holding a cake and the words 'Cake Fest' surrounded by floral designs.
Light blue decorative adhesive tape with cake and flower patterns partially peeled off and unrolls on a black surface, with a blank space for text.
A pink circular logo with the text 'Jessie And Co. Cake Fest' repeated around the border. In the center, there is a simple line drawing of a layered cake decorated with flowers and leaves.

Jessie & Co Cake Fest

Project Spotlight

A sweet celebration of creativity.

Jessie & Co Cake Fest is a community-focused festival for people who love to bake — from hobbyists to professionals. The brand needed to feel soft, welcoming, and joyful.

  • Create a playful, pastel-led identity that celebrates creativity and community, while working across events, merchandise, and digital promotion.

    • Designed a refined yet playful logo

    • Developed a soft pastel palette inspired by cakes and florals

    • Created custom cake and floral illustrations

    • Designed print materials, merchandise, and signage

    • Built digital assets for social and online promotion

  • Cake Fest launched with a brand that feels light, joyful, and instantly inviting. The identity helps bring the community together and gives the event a strong, memorable presence from day one.

Black and white logo for Cake Fest featuring a silhouette of a woman holding a decorated cake, with the event name in stylized text.