Create a playful, pastel-led identity that celebrates creativity and community, while working across events, merchandise, and digital promotion.

• Designed a refined yet playful logo

• Developed a soft pastel palette inspired by cakes and florals

• Created custom cake and floral illustrations

• Designed print materials, merchandise, and signage

• Built digital assets for social and online promotion

Cake Fest launched with a brand that feels light, joyful, and instantly inviting. The identity helps bring the community together and gives the event a strong, memorable presence from day one.