Project Spotlight
FitClub
Movement, community, momentum.
FitClub is a community-driven gym in Rainbow Beach offering gym sessions, run club, yoga, and more. The brand needed to feel bold, fun, and welcoming from day one.
-
Create a playful, energetic identity that reflects movement, inclusivity, and connection — and works across physical spaces and digital promotion.
-
Designed a bold, dynamic logo
Developed an energetic colour palette
Created graphics for the gym floor, classes, and merchandise
Designed digital assets for launch and promotion
-
FitClub launched with a brand that feels alive and inviting. The identity helps build excitement, encourage connection, and create a strong sense of community around movement and wellbeing.
