Project Spotlight
Gympie Landcare
Sustainable. Connected. Regenerative.
Gympie Landcare is a community-driven environmental organisation dedicated to restoring and protecting the natural landscapes of the Gympie region. Through conservation projects, native plant nurseries, education and community partnerships, they empower people to care for the environment and create a healthier, more sustainable future.
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Gympie Landcare partnered with Heydays to create a distinctive brand identity that reflected both their environmental mission and their strong connection to the Gympie region.
The goal was to develop a modern, recognisable brand that celebrated the area's unique landscapes and wildlife while remaining aligned with the wider Landcare network.
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We designed a complete brand identity inspired by the Gympie region, incorporating the Mary River, bunya pines and a leaf-tail gecko into a meaningful logo. Alongside the logo suite, we developed a nature inspired colour palette, typography system and supporting brand assets, creating a flexible identity for use across print, digital and promotional materials.
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The result is a professional and memorable brand that reflects Gympie Landcare's purpose and values. The refreshed identity strengthens recognition across the community while providing a cohesive visual foundation that supports the organisation's ongoing conservation, education and community engagement initiatives.
