Lehmann Cattle Company & The B-Mann

Project Spotlight

Five generations, one clear brand.

Lehmann Cattle Company is a fifth-generation family-owned beef breeding business, producing pasture-raised beef alongside handcrafted products like The B-Mann Honey. They needed a brand that honoured their heritage while supporting multiple product lines.

  • Create a unified identity that reflects ethical farming, land stewardship, and premium quality — and works across livestock, packaging, signage, and digital platforms.

    • Designed a heritage-inspired logo rooted in family legacy

    • Built a cohesive brand system for both beef and handcrafted products

    • Developed an earthy palette inspired by the land and pasture

    • Designed packaging, labels, signage, and promotional materials

    • Created digital assets to support storytelling and sales

  • The new brand brings everything under one clear visual identity. It strengthens trust, highlights the family’s values, and supports growth across both commercial and consumer markets.