Project Spotlight
LOADED
Built to Carry the Load. Designed to Make an Impact.
Loaded Wheels is an Australian wheel brand specialising in heavy-duty 4x4 wheels built for strength, performance and adventure. With a strong identity rooted in the off-road lifestyle, the brand wanted to extend its presence beyond its products through custom merchandise.
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Loaded Wheels wanted a collection of custom T-shirt designs that reflected the brand's rugged personality and connection to the 4x4 community. The designs needed to showcase their products while creating merchandise that customers would genuinely want to wear.
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Heydays Studio developed a series of T-shirt graphics inspired by Loaded Wheels' products and off-road culture. Combining detailed wheel illustrations, technical drawings, bold typography and adventure-focused imagery, each design was created to complement the existing brand identity while offering a distinct visual style.
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A collection of bold, versatile T-shirt designs that bring the Loaded Wheels brand to life beyond the road. The designs balance technical detail with everyday wearability, creating merchandise concepts that celebrate the brand's products, personality and connection to the off-road community.
