Mary Valley Arts Link (MVAL)
Project Spotlight
A creative hub with heart.
Mary Valley Arts Link is a community-driven gallery and arts organisation best known for events like the Scarecrow Festival and the Mary Valley Art Festival. They needed a brand that felt creative, welcoming, and strong enough to support both exhibitions and large-scale events.
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Create a visual identity that reflects creativity and community, while giving the organisation a more cohesive and professional presence across events, promotions, and everyday operations.
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Refreshed the logo to balance creativity with clarity
Developed a flexible visual system for exhibitions, festivals, and marketing
Introduced a bold black, gold, and white palette that feels confident and versatile
Designed print and digital assets for events, signage, and promotions
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The refreshed brand gives Mary Valley Arts Link a clear, recognisable identity that works across gallery life and major events. It strengthens their presence, supports community engagement, and helps attract artists, visitors, and sponsors.
