Project Spotlight
Random Forest
Adventure food, done properly.
Random Forest is an adventure food brand challenging the overly processed, bad-tasting options commonly found in trail mixes and camping meals. The brand needed to feel natural, adventurous, and premium — without losing its playful edge.
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Create a distinctive brand that reflects nature, movement, and quality ingredients, while standing out in a crowded outdoor food market.
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Designed a bold, character-led logo with organic influence
Developed a deep, nature-inspired colour palette
Created playful but refined graphics for packaging and promotion
Built a visual identity that supports both retail and digital use
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Random Forest now has a brand that feels adventurous, intentional, and unmistakably its own — supporting growth across products, platforms, and outdoor communities.
