Logo of a woman with brown hair and a speech bubble with lips over one eye, surrounded by brown stars, with text 'SARA' and 'ESPRESSO BAR' in uppercase letters.
Illustration of a pink coffee cup with illustrations of two faces, a brown coffee bag labeled 'Sarah Jones Espresso Bar', and a pink to-go coffee cup with a floral design, coffee beans scattered around.

Project Spotlight

SARAH JONES

Elevated, confident, distinctive.

Sarah Jones Espresso Bar is a boutique café brand centred on quality coffee, thoughtful detail and a warm, welcoming experience. The brand blends refined femininity with a modern café presence, creating a space that feels both elevated and approachable.

  • Sarah Jones Espresso Bar needed a brand that felt refined, welcoming and instantly recognisable within a competitive café market.

    The goal was to capture the feeling of a beautifully curated local café — one known for quality coffee, thoughtful details and a warm, consistent customer experience.

  • We created a cohesive brand identity designed to feel elevated yet approachable.

    This included brand strategy, logo suite, colour palette, typography and supporting brand graphics, all designed to work seamlessly across packaging, signage and digital platforms.

    The visual direction combines warm coffee-toned neutrals with soft blush accents, creating a boutique feel while maintaining approachability.

  • Sarah Jones Espresso Bar now has a confident, recognisable brand that supports a consistent experience across every customer touchpoint.

    The result is a brand that positions the café as a destination, built around quality, atmosphere and connection.