A circular logo with the text 'SCRATCHED' around the outer edge and a stylized 'S' in the center.
White hatchback car with a logo on the side and back, displaying the word 'SCRATCHED', with dark tinted windows and gray rims.
A large black dollar sign ($) symbol.
Smartphone displaying the Scratch app logo with the text "Scratched" repeated in a circle.

Project Spotlight

SQRATCHED

Tech, without the tech headache.

SQRATCHED is a consumer-focused web app operating in the automotive and technology space. The challenge was to create a brand that felt smart and innovative, without becoming overly technical or intimidating.

  • Create a clean, modern identity that communicates problem-solving, speed, and simplicity — while remaining approachable for everyday users.

    • Designed a sharp, minimal logo that reflects precision and movement

    • Developed a strong, monochrome-led visual identity

    • Created a system that works seamlessly across digital platforms

    • Ensured the brand feels intuitive, trustworthy, and user-friendly

  • SQRATCHED now has a brand that feels confident and accessible, helping bridge the gap between complex technology and real-world users.